Dan Longhurst shapes Proline's brand and technical communications, helping define how the company presents its products and communicates with customers. With more than 36 years of experience in graphic design, art direction, creative leadership, and brand development—and five years with Proline—Dan combines strategic thinking with visual communication to create clear, informative, and consistent customer experiences.
Working closely with leadership, product development, customer service, and manufacturing partners, Dan develops product documentation, specification sheets, installation and owner's manuals, packaging, technical illustrations, and other customer-facing resources that support the Proline brand. He also collaborates with Proline's marketing and digital teams, contributing creative assets, design direction, and brand guidance across the company's website, digital campaigns, product photography, and other marketing initiatives.
As a trusted member of the Proline team, Dan helps shape the company's visual identity, messaging, and documentation standards. He works closely with product development and customer support teams to ensure technical documentation accurately reflects each product while remaining clear, approachable, and accessible to customers.
His work reflects a simple philosophy: technical information should be as thoughtfully designed as the products it supports.
